Improving Woocommerce rankings is a cause of worry for many online entrepreneurs. While Search Engine Optimisation, or SEO, as generally called, is one of the most critical factors for business success online these days, many people still don’t know how to go about it. Having your WooCommerce store customized for SEO can be very important for driving up your sales figures.
WooCommerce is a plugin that was made for WordPress. With WooCommerce, users can access compelling content management software and also operate an online store. WooCommerce is also open source, which means that the platform can be modified in a lot of ways to achieve particular results and even develop customized extensions. While WooCommerce may not be as popular as some other platforms as Shopify yet, it is very comparable and has many impressive features.
However, one of the critical questions often raised by users of WooCommerce, is how to optimize for SEO. While we have earlier mentioned why SEO is quite crucial for your eCommerce platform, we will go into some easy to follow steps by which you can set up your WooCommerce platform for SEO.
Steps to set up your WooCommerce platform for SEO
- SET UP WORDPRESS FOR SEO
WooCommerce is a plugin in WordPress. It means that before WooCommerce itself can be tweaked for SEO, you must optimize WordPress itself for search. There are many guides for optimizing WordPress for SEO on the internet. You should be able to position your WordPress platform for SEO easily. Plugins like Yoast SEO can enable you to add sitemaps to your website. When you have the Yoast SEO plugin in place, then you can carry out the next step.
- USE PRODUCT SEO TITLES
Your prospects are searching for specific keywords. Help them find your products. Ensure that you use titles for your SEO, friendly products. Ensure that you use titles that are interesting, attractive, and catchy. Avoid titles that are misleading and incorrect, as those will harm your SEO rather than improve it. Also, attempt to use long-tail keywords that will probably be searched by your prospects when trying to find your products.
- USE CATEGORIES AND TAGS
Ensure that you use proper product tags and categories for all your products in your online store. Categories and tags are very vital for your SEO and have a part to play in your rankings. Pages usually have similar effects, so having different tags organizes your store and increases keyword density, which will increase ranking.
- MAKE WOOCOMMERCE SECURITY BETTER
Keeping your website safe and secure is essential for several reasons, significantly improving your standing with search engines. Having a website that is not safe will do a lot of harm to your SEO rankings. Google warns users about sites that are not safe to keep them safe from spamming and phishing. So, if you want to ensure that your SEO goes up and stays up, tighten your website’s security.
Written by Oluwaseun Olugoke